Heineken walk in fridge advert.
The ad I am reviewing this
week is the famous Heineken walk in commercial ad. This ad is one of my
personal favourites and I find myself in hysterics almost every time I watch
it. In the ad a German couple is showing friends around their newly furnished
home. The man takes all his male friends on one tour, while the woman does the
same with her cronies. The commercial
kills two birds with one stereotypical stone as it pokes fun at both male and
female stereotypes.
The commercial dramatizes
men and their love for beer. We all know that beer is perceived to be the typical
“mans drink” and that only real men
drink beer. The creators of the ad have made use wonderful insight into the
male species. The men seem typically disinterested with the tour until the walk
in fridge moment. As they walk in to the fridge they are greeted by an
overwhelming amount of beer. The drink that society makes us believe makes men,
men. Not only is it clear that the beer is the cause of this childish
excitement, but we are made very aware of the fact that the beer is, Heineken.
The ad in question also
shows a good appreciation into the stereotypes associated with women and
fashion accessories. This is made evident when the women start screaming in
excitement at the closet space for the women’s shoes. This excitement and love
for shoes is a classic, overused stereotype. The reason I believe this advert
is so effective is because, the advertiser has taken two very basic and obvious
insights and made them humorous through over-exaggeration.
This ad remains one of my
personal favourites as it has taken two simple concepts (men love beer and
women love fashion) and made them memorable through humour. The ad is also
particularly effective as the brand being promoted is an important and obvious
feature of the ad itself.
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