Moving on.

“Kenwood kitchen appliances are synonymous with quality and reliability. Whatever your need, we are sure you will find just the right solution for your everyday cooking and food preparation from our range of kitchen machines, food mixers, food processors, blenders, smoothie makers, ice cream makers, juicers, bread makers, kettles, coffee machines, toasters, deep fryers, food steamers and kitchen scales.”

The world we live in whether we like it or not is filled with narrow minded shallow individuals. The world we live in is full of stupid and ignorant people. The world we live in is full of bullies and persecutors.  The world we live in is filled with racists and sexists. These people should be put on a boat and sent out to the furthest corner of the ocean, once they get there they should continue another two-hundred kilometres and never return.

Right, back to the ad in question. First of all I’d like to justify my above paragraph by stating very strongly that I completely disapprove of this advert. I think it is simple, narrow minded, stupid, sexist and patronising to women. The company that is behind the product being marketed is called Kenwood. The fact that this company approved of such an ad is shocking and highly risky one would think. As a potential consumer , if I came across this ad in the magazine I would carefully tear the page out scrunch it into the tiniest little ball of paper and aggressively throw it towards the nearest rubbish bin and I would never in my lifetime even think of purchasing a Kenwood product.  Kenwood is damaging their brands image by patronising women.

If I had to try and defend this ad the only way I would be able to do so was if I went back in time to about the 1920s  where women became mothers and men became gods. During this period women weren’t taken seriously. Women were patronised and treated as inferior to men. Their place was behind the kitchen counter and not behind an office desk. Society allowed people to believe that this was the norm. If this ad had been printed then, I am sure men across the globe would have erupted in laughter, sipped on their beer and gone out to buy their wife the product so she could stay at home all day making him delicious smoothies after his long strenuous day at work. After which she would stroke his hair and tell him how amazing he was. As ridiculous as this sounds this was the harsh realities of life for women in and around the 1920s.

In 2012, however things are different. Women are educated. Women are respected. They are taken seriously. They are heads of companies. They are influential in society. They are world leaders. The days of women slaving away in the kitchen and obeying their husbands orders are long gone. So should be, ads like these. In modern society it is unacceptable to treat anybody with anything less than equality. Particularly women ,they carry our children they nurture our families and they are hugely influential in the business world. We should respect acknowledge and love them, not patronise and disregard them.

If possible I would like to meet the creator of this ad and give him one hell of a tongue lashing before slowly raising my fist and hitting him back to the 1920s where this ad may have been effective.

Is this ad effective? Absolutely not.